How to Buy Domain NamesBy SOFIA of Jobslover.com
One really can't underestimate the importance of how to buy names, especially
if you are doing internet marketing. The name that you register can have an almost immediate
effect on you web presence. The main effect being that you will have an easier time in getting
organic search engine traffic, depending on your niche.
If you enter a very competitive market
you had better drill down deep to find out where you have the easiest chance of getting in and being noticed.
Domain name registration is a very inexpensive and easy process, and almost every web hosting company
has a registration program. But in order to start out on the right foot with your internet business
you need a plan, and you need to do some research. Don't make the common mistake of thinking up a cutesy
name and then registering it. And I'm going to tell you why.
First of all, if you have a good budget and want to brand yourself, it really doesn't matter what what
your name is. Take the names Google or Yahoo for example. Nobody typed those names in a search
engine on a regular basis to look for them. But with an expensive publicity campaign they have become
household names. Huffington Post is another example, they had a multi-million dollar budget to build a web presence for their news service.
First you need to do some research on your niche. A niche simply means: what is your website going to
be focused on. What are you selling? What type of information are you offering? You need to get specifically
focused as you can.
Then you need to use the free Google Keyword Tool. Put in what your niche is about.
If its 'toy trains', put it in and see what the results are that people are looking for. Google will tell
you how many people are searching for information about toy trains and what words they are using in looking up information for this.
That is your first clue in how to buy names properly.
If you think of a catchy name for your
product or service, but no one is looking for it how will they find you? But, if people are already
searching for information that is related to your niche, isn't that something you should consider when creating your website?
So find a keyword phrase that people are already searching for that fits closely to what you are doing.
Be sure to take a look at the number of searches.
You don't want to use a keyword phrase that millions or
even hundreds of thousands of people are searching for. Just take a look at the competition bar on the Google keyword tool and you'll see what I mean.
Drill down deep find a decent phrase with a decent number of people searching for it. Write down several of them just in case the one you feel good about is already registered.
Now you go to your name registrar. Many internet marketers are now using 'jobslover.com',
simply because they include privacy in the cost of the name. If you plan on doing internet
businesses in a serious way, you need to cover your tracks. What this means is if your competition
wants to see what you are doing, what your successful websites are and then come in and copy you,
the more you can cover your tracks the better off you are.
And believe me, you should do your best
to keep your financially successful niches and personal information under the radar, because if other
internet marketers find out that you are making money there, they will jump in fast, and copy everything that you do.
Always try to go with a dot com extension. This still has search engine priority. So that means you may
have to add an extra word or two if the name you want is already taken. For example; 'jobslover.com'.
I'm sure that is already taken. What about 'jobslover.com'. Or 'jobslover.com".
Just think of little variations, but, and this is very important, keep your main keyword phrase together. And keep it as short as possible.
Now if you do your research properly and look up the competition for your keyword phrase, often you will
find that just the name is registered, no website, or often a poorly designed website. In that case if
another extension, such as dot org, dot net, even dot info, is available with your exact keyword phrase, I would consider getting it.
Stay away from registered trademarked names. Even if you are an affiliate selling one of their products.
It is much better to set up a name such as 'the toy train store.com and then make a sub folder
with a the trademarked name. For example, 'the toy store.com/Lionel trains'.
Consider not registering your name with your host. Even if you feel are getting a particularly
good deal. You may want to part company with your host after a while, and people often end up with severe
headaches trying to move everything elsewhere. So it may be a good idea to pay a little more and keep them separate.
These are the main factors to consider in how to buy names. The search engine love finding exact keyword phrases
and will give you much organic search love, especially if you have good content.
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