Value Of A Domain NameBy EMILEE of Jobslover.com
Keywords
First things first lets talk about keywords. Keywords are very very important when looking for domains to register or buy. These keywords will determine ad competition, popularity, and also search volume. By looking at the keywords you can pretty much tell if they are good or not. Good way to find out if a keyword is popular or not check out Google Keyword tool this site will tell you if the keywords have search volume and ad competion.
Very useful tool when determining the value of a domain.
Lets take Games.com for instance if you do a search with this tool for "Games" you can see that the Ad Competition is very high and that search volume is high as well. Look for keyword rich domains. Also make sure that the keywords go good with each other. If you have 2 really good keywords but are not related to each other the may still be worth nothing.
Length
Length is also an important part in the value of a domain. Basically the shorter the the better. This does not mean that it will automatically be worth more if it is 7 characters in length. As stated before remember keywords are very very important.
Age
The age of a matters. Its not a big factor but a that is 10 years old is probably going to be a little better than a that was just registered. I can also add here that PR(Page Rank) is important also. If a has a good PR is will be worth more as well. This can also tell you if there was a site up on the as well. This is attractive for buyers because if a site was once up it could be still getting traffic.
To see if a website was once up on a you own check this site out Way Back Machine it will show you the site that was once up on the if any.
Traffic & Revenue
Traffic is important because domainers are looking for domains that have built in traffic. If a is getting 15k Unique Visitors a month then it is probably going to be worth a lot more than if it has none. Traffic is what is going to drive revenue. Revenue can be collected from a number of different resources. The most popular ways are from parking the or putting adsense on a mini-site. Most people will pay for the price of a and 1 years revenue.
For instance lets say Games.com was for sale. Lets say the price of the in the sellers eyes is $2,000 and is making $4 a day in revenue in parking. The would sell for $3460 ($2,000 for the and $1,460 for the revenue.)
Google
Google is the biggest search engine on the planet right now. So most people use google and want to get their pages ranked in their rankings. So when you see people say 2,000,000 results for Plastic Jugs or something to that affect it is probably not acurate. The acurate way to search the keywords in google is to put "" around the keywords. For example if you search for Movie Porch on google it comes up with 577,000. If you put the words in quotes("") it only come up with 257 results.
Google can be misleading if not used right. Google adds to the value because it shows how many times those key words pop up together in websites. The more the better.
Backlinks
Backlinks are a sign of a website being used at one point or there was some marketing for the done. These are good if you want some traffic that is existing for the domain. To see if you have backlinks on your check out Marketleap.com. It will tell you if there are back links on major search engines.
Bad Value
Things that can take away value from a name are "-", Numbers, misspellings, and domains that just dont make sense.
Evaluation
Let me take you through a process of how i evaluate a domain.
momeyvally.com is the i will evaluate.
Google:
257 Frequency:103 Backlinks:145 Ad Score for these 2 words together are zero. The search volume is pretty much non existant. Just over 2 months old. The 2 keywords do not fit together. There is a site up on it now but not bringing in much revenue. Length is kind of long for a like this. I would classify this as a Brandable. Which basically means for this to have any value it would have to be marketed and branded by a website. So as far as reseller value i would value this at Low $xx mark.
For an end user it could be worth millions.
Another point i want to point out is that any can be worth anything. An end user might want an off the wall to brand themselves and buy that for $x,xxx. This guide is to show people what a "MIGHT" be worth to a RESELLER. If you don't think your domains are worth anything then try developing mini-sites for them. Making a good website always adds value to the name. Also this guide is for .coms but can also be applied to ccTLDs and other extensions.
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