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Choosing A Good Domain Name
By OLIVIA of Cashvally.com

Short and Sweet

Domain names can be really long or really short (1 - 67 characters). In general, it is far better to choose a name that is short in length. The shorter your name, the easier it will be for people remember. Remembering a name is very important from a marketability perspective.

As visitors reach your site and enjoy using it, they will likely tell people about it. And those people may tell others, etc. As with any business, word of mouth is the most powerful marketing tool to drive traffic to your site (and it's free too!). If your site is long and difficult to pronounce, people will not remember the name of the site and unless they bookmark the link, they may never return.

Consider Alternatives

Unless a visitor reaches your site through a bookmark or a link from another site, they have typed in your name. Most people on the internet are terrible typists and misspell words constantly. If your name is easy to misspell, you should think about alternate names to purchase. For example, if your site will be called "jobslover.com", you should also consider buying "jobslover.com" and "jobslover.com".

You should also secure the different top level names besides the one you will use for marketing purposes ("jobslover.com", "jobslover.org", etc.) You should also check to see if there are existing sites based on the misspelled version of the name you are considering. "jobslover.com" may be available, but "jobslover.com" may be home to a graphic pornography site. You would hate for a visitor to walk away thinking you were hosting something they did not expect.

Also consider names that may not include the name of your company, but rather what your company provides. For example, if the name of your company is Olivia Tools, you may want to consider names that target what you sell. For example: "jobslover.com" or "jobslover.com". Even though these example alternative names do not include the name of your company, it provides an avenue for visitors from your target markets. Remember that you can own multiple domain names, all of which can point to a single domain.

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If the domain name you want has been bought by somebody else, you may be able to purchase it from them on one of the auction sites. You see, there are people whose sole purpose when obtaining domain names is to make money by reselling them when they become sought after. However, you can expect that a domain name that is loaded with high ranking keywords will not sell cheaply.

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Sometimes the domain-name buyers are misled by the sellers that they offer value-added services with expensive domain names. But all this is false. Whether you buy a cheap domain name or an expensive one, domain name registration remain same with the fixed services.