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Choosing A Good Domain Name
By OLIVIA of Cashvally.com

Short and Sweet

Domain names can be really long or really short (1 - 67 characters). In general, it is far better to choose a name that is short in length. The shorter your name, the easier it will be for people remember. Remembering a name is very important from a marketability perspective.

As visitors reach your site and enjoy using it, they will likely tell people about it. And those people may tell others, etc. As with any business, word of mouth is the most powerful marketing tool to drive traffic to your site (and it's free too!). If your site is long and difficult to pronounce, people will not remember the name of the site and unless they bookmark the link, they may never return.

Consider Alternatives

Unless a visitor reaches your site through a bookmark or a link from another site, they have typed in your name. Most people on the internet are terrible typists and misspell words constantly. If your name is easy to misspell, you should think about alternate names to purchase. For example, if your site will be called "jobslover.com", you should also consider buying "jobslover.com" and "jobslover.com".

You should also secure the different top level names besides the one you will use for marketing purposes ("jobslover.com", "jobslover.org", etc.) You should also check to see if there are existing sites based on the misspelled version of the name you are considering. "jobslover.com" may be available, but "jobslover.com" may be home to a graphic pornography site. You would hate for a visitor to walk away thinking you were hosting something they did not expect.

Also consider names that may not include the name of your company, but rather what your company provides. For example, if the name of your company is Olivia Tools, you may want to consider names that target what you sell. For example: "jobslover.com" or "jobslover.com". Even though these example alternative names do not include the name of your company, it provides an avenue for visitors from your target markets. Remember that you can own multiple domain names, all of which can point to a single domain.

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Domain parking is a process where you register a domain and do not enter the domain name servers of your hosting company. Usually the domain registrar will park your domain by default on their server, this means that if you type your domain name into a web browser you will arrive at a default page provided by the registrar.

domain info

What is important to note is that if you purchase a domain name directly from a Registrar but have your web site hosted elsewhere, it will be necessary to change the Nameservers to point to your Web Host Nameservers. A Registrar gathers contact information and technical information. The technical information about your domain name is forwarded to InterNIC, a central directory known as the "Registry" whose goal is to let other computers on the internet know how to find your web site.